It\u2019s easy to spot dollar signs glittering in the eyes of most would-be entrepreneurs. Money is the goal. Funding is the hurdle.<\/p>\n\n\n\n
With all the focus on cash, it\u2019s easy to forget the far more pressing issue: sales.<\/p>\n\n\n\n
If you can\u2019t sell your product or service, it won\u2019t matter if you have investors \u2014 your business is doomed to fail. Starting by selling (and bootstrapping your way to sustainability) can be a smarter \u2014 albeit slower \u2014 way to start a new venture.<\/p>\n\n\n\n
My husband and I were fresh out of college when we started our company. As immigrants with zero credit, few resources, and no track record in entrepreneurship, we knew no one would fund us.<\/p>\n\n\n\n
We worked out of our garage the first year, staying focused on our goal and keeping our expenses to the bare minimum. It was a strain on our relationship and our careers, but if I had to start over, I\u2019d do it exactly the same way.<\/p>\n\n\n\n
So What\u2019s Wrong with Seeking Funding First?<\/strong><\/p>\n\n\n\n Not seeking funding seems to make no sense: How can you start selling something without the cash on hand to produce, market, or deliver it?<\/p>\n\n\n\n Here are the problems with seeking cash first:<\/p>\n\n\n\n Raising funds for a startup is a full-time job in itself.<\/em><\/p>\n\n\n\n I used to think that money was the most valuable resource an entrepreneur could have. Now I realize it\u2019s time.<\/p>\n\n\n\n Chasing capital will distract you from your primary job, which is creating and selling your product or service. Plus, as the sole owner or co-founder of a company, you have much more flexibility, so you can try new things without running them by a board or investor first.<\/p>\n\n\n\n Funding an untested idea is like boiling an empty teakettle.<\/em><\/p>\n\n\n\n Before you can confidently seek investor funds, you have to demonstrate your idea has merit. This means selling enough of it to prove your product has an audience willing to buy. Your time and energy are better spent pursuing sales instead of funding at the outset. Once you\u2019ve shown your idea has legs, you\u2019ll have more confidence and evidence to woo potential investors.<\/p>\n\n\n\n 7 Things to Do Before<\/em> Looking for Funding<\/strong><\/p>\n\n\n\n So if you\u2019re not pursuing funding, how do you get your business off the ground? Here are seven tips to get your company started without investor funds:<\/p>\n\n\n\n 1. Find your passion.<\/strong><\/p>\n\n\n\n If you\u2019re passionate about a product or a service you\u2019re uniquely qualified to provide, that energy will fuel your enterprise. A desire to get something valuable into people\u2019s hands is the first step toward making sales. Without this pivotal piece, you\u2019ll find yourself running out of steam.<\/p>\n\n\n\n 2. Define yourself and your customer base.<\/strong><\/p>\n\n\n\n Decide who you are, what you want your business to be, and who you will sell your product or service to. Narrow it down to the simplest form possible. If your grandmother can understand what you\u2019re doing, your mission will probably be clear to your target market.<\/p>\n\n\n\n 3. Keep your day job<\/strong><\/p>\n\n\n\n Without investor or crowdsourcing funds, you\u2019ll need to keep your job while you develop your business on the side. You don\u2019t want to be responsible for paying startup costs without a steady income. If your job doesn\u2019t give you time to work on your passion, enlist help from someone you trust. When my husband and I started out, he worked on building our business full-time while my paycheck kept us out of debt.<\/p>\n\n\n\n 4. Reach out to leads.<\/strong><\/p>\n\n\n\n To make sales, you need customers, which means finding leads. Once you\u2019ve identified your target market, there are plenty of ways to find leads online. Here are a few ideas to get you started:<\/p>\n\n\n\n 5. Start small.<\/strong><\/p>\n\n\n\n Start with a version of your product that can be produced at the lowest possible cost. You don\u2019t have to begin with anything big or fancy. You\u2019ll always have time to fine-tune what you\u2019re selling in the future once it\u2019s clear people want it.<\/p>\n\n\n\n 6. Work with people you trust.<\/strong><\/p>\n\n\n\n Use your time at the beginning to build relationships with people in your industry who will help you along the way. If you\u2019re developing a product, seek suppliers you trust who will work with you on your product. Negotiate payment options with them to alleviate upfront costs while your business is in its early stages.<\/p>\n\n\n\n 7. Sell, sell, sell.<\/strong><\/p>\n\n\n\n Start selling as quickly as possible. If you\u2019re developing a product, use a free online marketplace to build traction and gain customer feedback instead of spending lots of money on a website. Amazon Marketplace, Yahoo Merchant Solutions, Etsy, or eBay are good free options for startups.<\/p>\n\n\n\n If your business is service-based, start by creating an online profile for your business. Use your connections to build relationships with potential clients who will offer recommendations and honest feedback on your business.<\/p>\n\n\n\n Starting your business as efficiently as possible means focusing single-mindedly on sales. Not having funding immediately may mean your company grows more slowly, but it will definitely grow more efficiently.<\/p>\n\n\n\n This article was originally published on EpicLaunch<\/a><\/em><\/p>\n\n\n\n Originally from Turkey, <\/em>Zeynep Ilgaz<\/a><\/em> and her husband immigrated to the United States with nothing but two suitcases, a love for each other, and a desire for entrepreneurship. They co-founded Confirm BioSciences<\/a><\/em>, where Ilgaz serves as president. As the global leader in the field of lab and instant testing for drugs of abuse and health, Confirm BioSciences is committed to being on the cutting edge of offering new, service-oriented drug testing technologies.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" It\u2019s easy to spot dollar signs glittering in the eyes of most would-be entrepreneurs. Money is the goal. Funding is the hurdle. With all the focus on cash, …<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-3516","post","type-post","status-publish","format-standard","hentry","category-sales"],"yoast_head":"\n\n